Using threads as a recurring motif, we created a dynamic re-brand appealing to young adults and students, including an engaging social media presence. These threads become a physical part of future MML’s installations, posters, activities, and a signage system across the building. The colour scheme pays homage to the traditional ‘communist red’, but pairs it with a strong and fresh green, with black as an accent colour to draw more attention.

Shifting away from the spotlight on Marx himself, we instead focussed on highlighting other collections — such as women’s rights, Black liberation, and the history of colonialism — aiming to generate new discussions.